From 2007–2009 Triton Gallery LLC operated as a fictitious gallery whose physical location did not exist. Run by American artist and writer Chris Bors and Cypriot artist Ketta Ioannidou, it was purportedly based in Nicosia, Cyprus. Triton Gallery LLC showed real artists who chose to exhibit work that already existed or created a new project that would be impossible to realize elsewhere. The address for the gallery was Bors and Ioannidou's apartment in Nicosia and the gallery phone number was Ioannidou’s cell phone.
The project questioned the globalization of the contemporary art market and the concept of art as commodity, since there was no product for sale. If an artist has a show at a gallery that doesn't exist, did the show happen? The project also addressed the shifting roles of artists, who now often function as critics, dealers, curators and collectors, in addition to maintaining active studio practices.
Starting in the summer of 2009, Triton Gallery LLC will present tangible projects in physical spaces. The first curatorial project to be realized outside of the confines of the Web will be the video screening Chimera, presented at Envoy Enterprises in New York City on July 28, 2009 and Arcade Experimental Art Projects / Stoa Aeschylou in Nicosia, Cyprus on September 2 & 3, 2009.